2026 Strategic Pricing Survey

Question 1

Rate changes for your firm this year (that you have implemented)

Question 2

Your FY2027 rate forecast

Question 3

Practice area trends in 2026

Select one rating per practice area. Scroll horizontally if needed.

Question 4

Legal economic surprises experienced so far in 2026

Select one rating per item.

Question 5

What are your greatest challenges to effective pricing?

Select all that apply.

Question 6

Do you have working pricing workflows, governance, or reporting for the following?

Select all that apply.

Question 7

Do you have a dedicated pricing team?

Question 8

Are you adding new roles or more resources this year to help you in pricing?

Select all that apply.

Question 9

What tools does your firm use to support strategic pricing?

Select all that apply.

Question 10

Since the AI wave has begun, are you pricing differently (e.g., fixed fees, product fees)?

Question 11

Have you achieved material productivity gains over the past 3 years from AI?

Question 12

Has AI reduced time inputs on matters in ways that have materially affected your hourly billing revenue?

Question 13

Is there anything else you would like to share about your firm’s pricing strategy, profitability, or AI’s impact?

Optional